Natural Search Engine Optimisation
"What is SEO?", "How can I get a higher position on the search engines?", "How does it all work?". These - and more - are questions that are put to us and industry specialists on a daily basis.
As passionate specialists in an industry often shrouded in mystery, we like to shed a little light on the process of Search Engine Optimisation, and to work with you to develop your website as efficiently as possible in order to attain persistent and long-term high results on all the major search engines.
Standing out from the crowd
Having a website is essential to most businesses, but having one that is never found is pointless. But where do you turn to get great, transparent advice and search engine related services?
The used car salesman
SEO companies often shroud themselves in secrecy. They tend to quote high figures, tell you that your site is going to take a lot of work to put right, let out a sigh and tell you that it's all to do with complicated algorithms that the search engines keep changing. Before you know it, you're signed up to an expensive twelve month contract which promises the world, but you're not sure what it actually does. The stereotyped image of the old used car sales man springs to mind.
A better approach
Step Online works differently. The truth is that SEO isn't really that complicated or expensive - it just requires investment of time, and for the developers (that's us) to keep on top of the latest industry trends and technologies. We'll openly discuss the ins and outs of our techniques and processes, and explain exactly what's involved without any jargon or confusion. We're proud of the quality of our work, and the expertise of our team - we work entirely in the open.
Sound interesting?
If you'd like to find out more about how Step Online can help you to improve your Search Engine results, we invite you to Browse our SEO Packages, or to contact us for a free consultation.
Why listen to us?
The world of Search Engine Optimisation is a rapidly evolving environment, and there are very few meaningful qualifications of any real value. The industry is built on the backs of the experience and learned expertise of people who spend their time tracking how the major search engines refine their search formulas, and developing new techniques to find ways to gain higher listings.
As such, the only real qualifications in the SEO industry are your own success stories - which is where Step Online is proud to stand out from the crowd.
York On The Web
Our company started off from www.yorkontheweb.com, which began it's life in the depths of page 56 of Google's search engine results. After optimising the site, we very quickly began to be listen highly on their first page for keywords such as 'York Jobs'. This brought many more visitors to the website, which increased our revenue and strengthened our brand.
Of course, we've come a long way from then. All of our websites now come highly optimised as part of the design and development process, and our expert team have developed their own unique, tried and tested techniques for gaining highly impressive, lasting results in a relatively short period of time.
Points to watch out for
No SEO company can guarantee to provide first place for your website in any search engine results. What we can do is consult with you identify your target audiences and keywords, and tailor the content of your site to give you a much better chance at attaining high rankings.
Search Engine Optimisation is not an overnight process. It takes time to identify and optimise for keywords and key phrases. Search engines take time to scan your site and update their listings, and much adjustment and tinkering is needed to find the ideal balance to enhance your keyword performance. However, the increased traffic gained from top ten results is proven to pay off immensely.
If you'd like to find out more about how Step Online can help to optimise your website for search engine results, we invite you to browse our SEO packages, or contact us for a free consultation.